Past Initiatives

Sinclair Cares: Roll Up Your Sleeves was a partnership between Sinclair Broadcast Group, the American Red Cross and blood centers across the US, to urge viewers to donate life-saving blood. The results were astounding.

Sinclair Cares: Your Neighbor Needs You was a COVID-19 relief fundraising partnership between Sinclair Broadcast Group and The Salvation Army. Over $900,000 was raised across the country to help those affected by the pandemic.