Sinclair Broadcast Group Rallies Blood Donors Across the Country to Help Impact Thousands of Lives

Campaign Summary

SBG activated and leveraged its entire media footprint to share and educate the importance and need for blood donations, especially during historically low donation summer months, on top of the limitations of COVID restrictions.

Throughout the partnership with the American Red Cross and blood centers across the country, we amplified the message of blood donations during COVID, urging viewers to make an appointment to give blood — integrating it through every business unit’s multi-platforms: news stories, promotion, PSAs, online digital stories, social media channels, in-game sports messaging in baseball, basketball and hockey games, and more.

If you are interested in giving blood, please consider scheduling an appointment.

Campaign Results

Exponential Impact

  • The campaign was instrumental in collecting thousands of units of blood and thousands of appointments to give blood were made. Of those tracked, a minimum of 2,000 units of blood were collected. Thousands more appointments to donate blood were made, according to local partners who cite the ROLL UP YOUR SLEEVES blood donation awareness campaign as a catalyst.
  • Each unit of blood can save up to three lives = Tens of thousands of lives positively affected by this community campaign.

SBG Stood in the Gap

  • The campaign helped when needed the most, during historically low blood collection summer months, plus COVID restrictions and limitations.
  • Blood centers across the country saw year to year increases in appointments made and blood units collected.

Lives Impacted

Statement From The American Red Cross

“The American Red Cross is incredibly grateful to Sinclair Broadcast Group for helping to amplify the constant need for blood to help patients in need throughout their diverse platforms. Millions of impressions were garnered by the Sinclair Cares: Roll Up Your Sleeves campaign, prompting thousands of new and existing blood donors to schedule appointments to give at a critical time,” said Kamenna Lee, vice president, Biomedical Services Marketing at the American Red Cross. “The Red Cross is so fortunate to have the support of generous partners like Sinclair Broadcast Group, to help ensure our lifesaving mission continues throughout this pandemic.”

Pat Michaels, Director of Media and Public Relations
OneBlood of Florida

More From Our Blood Center Partners

Gainesville, FL

“LifeSouth Community Blood Centers is so appreciative of our partnership with CBS4 especially at this time. With blood drives being cancelled due to closed businesses, schools, churches and festivals, it has become increasingly difficult to safely supply our local hospitals with the blood they need. During our promotion with CBS4 we saw a clear increase in the number of donors at our centers here in Gainesville, many of whom were first time donors! Since only a small percentage of people actually donate blood, increasing our new donor base is paramount. LifeSouth supplies one hundred percent of the blood to all of the hospitals in Gainesville and the surrounding communities and our partnership with CBS4 directly helped to save local lives.”Laura Bialeck, LifeSouth

Redding, CA

“In June John at Sinclair Broadcasting group reached out to us to assist with bolstering blood donations in our area of Far Northern California. Having the knowledge of how many blood units had been lost due to the Pandemic, and having a commitment to help patients in need, Sinclair Broadcasting group started running strong advertisements to encourage community members to support local blood donation. We are so thankful for their partnership during this time. The summer months were better with so many partners supporting blood donation like Sinclair Broadcasting group.”Joe Myer, Senior Manager, Vitalant

Oklahoma City, OK

“During times of crisis, a strong blood supply is critical to our overall health. We’re thankful for our media partners like KOKH Fox 25 for their support of blood and convalescent plasma donation, which have helped us bring in additional blood units and ensure our community has a healthy supply of these critical and lifesaving products.”John Armitage, MD, president and CEO of Oklahoma Blood Institute.

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