Sinclair Broadcast Group provides over 2,000,000 meals for children and families through SINCLAIR CARES: SUMMER HUNGER RELIEF campaign in partnership with Feeding America

Meals provided to children and families

Campaign Promotional Announcements

News Stories Aired on Local Stations

Campaign Summary

Sinclair Broadcast Group partnered with Feeding America® to launch Sinclair Cares: Summer Hunger Relief, a fundraising campaign to help provide meals to children and families across the U.S.

The campaign ran throughout June and July 2022, the months that are often the most challenging for the families of 22 million children struggling to put food on the table and relying on schools for their meals.

Through financial contributions to Feeding America, donations from viewers provided over 2 million meals to children and families, with funds going directly to the Feeding America food bank in the donor’s local community.

Sinclair Cares: Summer Hunger Relief was supported by a $25,000 donation from Sinclair as well as public service campaigns across the company’s 185 owned and/or operated television stations, Bally Sports regional sports networks, Tennis Channel, and Marquee.

The National Desk (TND) and Sinclair’s local newsrooms produced content in partnership with Feeding America which aired within the newscasts, spotlighting ways to help kids stay nourished and healthy throughout the summer.

In addition to the individual donations received from viewers across the country, Sinclair Cares: Summer Hunger Relief received a $100,000 donation from Sandy Sansing Dealerships via WEAR, Sinclair’s station in Pensacola, to help feed the children of the Gulf Coast of Florida.

“As a result of the generous donations from our viewers, Feeding America was able to help bridge the gap through the summer months and provide over 2 million meals. We are proud of how quickly our local communities came together to help families in need,” said Rob Weisbord, Chief Operations Officer and President of Broadcast.

“The summer is an especially difficult time for many families with children facing food insecurity. In addition, rising food and gas prices have stretched already limited budgets for so many,” said Jennifer Polk, Chief Marketing and Digital Experience Officer at Feeding America. “This campaign and support could not have come at a better time. We are incredibly proud of the partnership with Sinclair Broadcast Group and their stations across the country raising awareness, funds, and support for food banks serving neighbors in need.”

For more about Feeding America and their nationwide commitment to hunger relief, visit

“A sincere thanks on behalf of Second Harvest Heartland, for your generosity and partnership! Your support is helping us serve more than half a million Minnesotans who are experiencing food insecurity. Thank you, Sinclair!”

– Anne Laskey, Secondhand Harvest Heartland

“Thank you to our friends at Sinclair Cares! With dedicated partners like you, we are feeding our neighbors on the Treasure Coast!”

– Alexandra Lord, Treasure Coast Food Bank

“Food Bank of Central New York is grateful for the Summer Hunger Relief Campaign from Sinclair Broadcasting. We are fortunate to have a fantastic relationship with the on-air talent and management at CNYCentral in Syracuse, NY. Thank you for your continued support!”

– Lynn Hy, Food Bank of Central New York

“A huge thank you to Sinclair Cares for helping Harvest Hope Food Bank build a healthy, hunger-free tomorrow in South Carolina!”

– Harvest Hope Food Bank

“Thank you Sinclair Cares! With your help we are providing food to 59,000 people each month in the Ocean State. We appreciate your partnership!”

– Kelly Seigh, Rhode Island Community Food Bank

“Thank you for your partnership in our mission!”

– Brian Barks, Food Bank for the Heartland

“Thank you for raising awareness and support that will benefit our friends and neighbors in need here in the Granite State.”

– New Hampshire Food Bank

“From all of us at Second Harvest Food Bank of Metrolina, thank you, Sinclair, for supporting our efforts to end hunger! Without partners like you, our work would be impossible.”

– Kay Carter, Second Harvest Food Bank of Metrolina

“Thank you for raising awareness and support that will benefit our many food insecure neighbors! You are our heroes in the fight against hunger!”

– Kathy McCollum, Middle Georgia Community Food Bank

“Thank you to Sinclair and FOX 25 for the Summer Hunger Relief campaign. Your support has helped raise awareness to hunger in Oklahoma and helped put food on the table for families living with hunger. Thank you!”

– Austin Prickett, Regional Food Bank of Oklahoma

“We are so thankful for our friends at Sinclair Cares for their generosity and partnership! It is because of wonderful partners such as yourselves that Second Harvest Food Bank of Central Florida are able to help provide 250,000 meals daily to our Central Florida neighbors facing hunger. Thank you for helping to make our mission possible!”

– Veronica Mucha, Second Harvest Food Bank of Central Florida

“Thank you, Sinclair Broadcasting for your support of our work at the Oregon Food Bank.”

– Celia Ferrer, Oregon Food Bank

“Together, we are feeding the future and planting seeds of promise. Thank you for spotlighting the impact of childhood hunger. The Blue Ridge Area Food Bank is grateful to Sinclair Cares for standing with us today and walking with us toward a more hopeful tomorrow.”

– Michael McKee, Blue Ridge Area Food Bank

“Good Shepherd Food Bank of Maine is honored to have been a part of the Sinclair Cares: Summer Hunger Relief Campaign. I want to express my gratitude for the media support! On behalf of everyone at Good Shepherd Food Bank, and the more than 175,000 Mainers facing hunger, thank you. We are grateful to Sinclair Broadcast Group for joining us in our commitment to ensure that all people in Maine have the healthy food they need to thrive every day.”

– Georgia Jenkins, Good Shepherd Food Bank of Maine

“Thank you, Sinclair Broadcast Group, for providing hope to those in need along the central Gulf Coast through the Sinclair Cares campaign. On behalf of Feeding the Gulf Coast, we appreciate your dedication and generous ongoing support of our mission to ensure those in need in our communities have more meals around the table.”

– Feeding the Gulf Coast

“Thank you from your friends at the Second Harvest Inland Northwest! We are so grateful for your generosity and partnership! You support helps us fight hunger and feed hope for those facing hunger across Eastern Washington and North Idaho.”

– Leah, Horton, Second Harvest

“Sinclair Cares about their neighbors in need. Thank you for helping us nourish our community. You make our mission possible.”

– Virginia Peninsula Foodbank Team

“Second Harvest Food Bank of Northeast Tennessee would like to say thank you to Sinclair Cares Summer Hunger Relief Campaign! Thank you for helping to Feed Kids Across America! Sinclair Broadcast Group Cares!”

– Edward Breese, Second Harvest Food Bank of Northeast Tennessee

“Thank you for supporting our mission.”

– Amber Wright, The Foodbank of the Miami Valley

“From all of us at Freestore Foodbank to Sinclair Cares and the entire Local 12 WKRC-TV family, thank you for all you do to end hunger in Greater Cincinnati. We could not do it without your steadfast belief in our mission, Together, we can solve hunger.”

– Annette Hacker, Freestore Foodbank

“From all of us at Food Bank of the Rockies, thank you, Sinclair, for supporting our efforts through your Sinclair Cares Summer Hunger Relief Campaign! We couldn’t get food to our neighbors in need without partners like you!”

– Hannah Jones, Food Bank of the Rockies

“Thank you Sinclair Cares for showing just how much you and your Utah affiliate care about our neighbors experiencing food insecurity. Your support will go a long way to help the 410,000 Utahns who are unsure where their next meal will come from!”

– Heidi Cannella, Utah Food Bank

“From our entire team at Feeding South Florida, THANK YOU, for the wonderful partnership and support of our work.”

– Allyson Vaulx, Feeding South Florida

“Thank you for your generous support and leadership in our community!”

– Terry Perdue, Shared Harvest Foodbank

“We couldn’t do what we do without our friends at Sinclair Cares!! From Second Harvest of the Big Bend and the people we serve, THANK YOU!”

– Jasmine Vickers, Second Harvest of the Big Bend

“Thank you from your friends at the Arkansas Foodbank. The KATV affiliate in Little Rock was absolutely amazing to work with on this campaign. The General Manager and Promotions Manager set a meeting with us before the campaign started and we mapped out the plan for the month. They wanted the KATV staff to see the impact of the Foodbank, so the entire team came out and volunteered in our warehouse. The anchors spoke passionately about the campaign daily during their news segments, the commercials ran consistently through the entire month and the staff scheduled interviews and ran several stories about the need in our state and the importance of kids having the nutrition they need over the Summer months. It was incredible! Thank you for partnering with Feeding America and the 200 food banks to raise awareness and much needed funds.”

– Sherri Jones, Arkansas Foodbank

“Thank you to Sinclair Cares for helping us provide meals for families in need this summer!!”

– Allie Smith, Ozarks Food Harvest

“Thank you, Sinclair, for raising awareness of food insecurity in our state and joining us in the fight against hunger! We’re serving record need and support like yours couldn’t have come at a better time.”

– Annette Hacker

“Our local Sinclair station has been an incredible partner this summer to help raise funds and awareness about food insecurity in Iowa! Thank you for all you’ve done collectively to ensure reliable access to food for kids and families.”

– AllynGlenn-Angell, Hawkeye Area Community Action Program

“Thank you to our friends at Sinclair Cares for helping us feed community! Thank you from our WHOLE heart! ♥

– Eric Aft, Second Harvest Food Bank

“A HUGE thank you to Sinclair Cares from the Central Texas Food Bank for ensuring our neighbors in need in Central Texas have food on the table. Thank you so much for all your support.”

– Central Texas Food Bank