Supporting All Veterans

Campaign Summary

Sinclair Broadcast Group and DAV (Disabled American Veterans) partnered for “Sinclair Cares: Supporting All Veterans” with the goal of increasing support for our nation’s veterans. Sinclair encouraged viewers and employees to volunteer to support veterans in their communities or donate to help DAV offer free support services to more than a million veterans across the US each year. The campaign started October 18th and ran through November 12th, 2021, to coincide with the celebration of Veterans Day on November 11.

As the nation’s longest war draws to a close, more than four million veterans are living with a service-connected disability that requires ongoing support. DAV is a nonprofit charity that helps veterans of all generations access benefits and health care they’ve earned, while connecting them with meaningful employment—all at no cost to veterans or their families. DAV also operates the most prolific veteran volunteer program in the country, providing critical programs, such as the Transportation Network, which arranges rides for veterans to and from medical appointments.

Sinclair Broadcast Group supported the initiative through public service campaigns – over 20,000 campaign promotional announcements donated — across all the company’s assets, including 185 owned and/or operated television stations, Bally Sports and Marquee regional sports networks, Tennis Channel, streaming platforms NewsON and STIRR, as well as multicast networks COMET, Charge! and TBD.

In addition, The National Desk (TND) and Sinclair’s local newsrooms produced content in partnership with DAV that aired within the newscasts, spotlighting ways the public can honor and support veterans in their communities. Over 600 News stories about DAV services aired on local Sinclair television stations.

Throughout the month, the Sinclair television stations and STIRR also aired DAV’s “The Battle Never Ends,” a 60-minute documentary highlighting the origins of DAV and its response to the emerging needs of disabled veterans and their families. A total of 109 airings of the documentary aired over the country.

“Sinclair Broadcast Group’s family of local television stations and national networks offer a powerful platform to share stories of courage, service and sacrifice made by our veterans, while calling on all of our nation’s citizens to show their gratitude and support,” said DAV National Adjutant Marc Burgess. “Sinclair’s commitment to helping those who have served is exemplary and it’s a privilege to work with such a passionate and dedicated partner.”

“Our nation’s brave servicemen and women, and their families, have made great sacrifices for our freedom, and we are honored to partner with DAV to further their important mission of helping veterans in our local communities gain access to benefits, healthcare and employment,” said Sinclair President and CEO, Chris Ripley.